After working with clients and customers, Don't be afraid to ask for valuable feedback. There are several ways to ask your clients for feedback. You can ask them to complete and anonymous survey or to respond to an email.
When asking for feedback remember to ask directed questions like How can we improve our services? These types of questions result in constructive criticism from your clients. Make it a part of your business process to ask for feedback each time you deal with a client.
The most important part of asking for feedback is to follow up. If you have many clients telling you that your business process is too complex, then you may need to look into simplifying your business process.
How do you solicit feedback from your clients?