Anyone can sell a service or product. What ever it is that you do, there are thousands of other businesses out there that do the exact same thing. Some even do it better than you. So what can you do to set your self apart from the other businesses.
OFFER Your client a Solution. You will find that solutions will bring in more customers / clients. So how do you do it.
Do this by recognizing and understanding your clients needs. Listen to your client first. Sometimes the service that the client requests is not necessarily the service that the client needs. Listen to the client to find out what their problem is then offer a solution to their problem. You will find that your clients will be happier.
Focus on the benefits of using your service or product. Tell them how using your service will increase their revenues. Tell them how buying your product will save them time. This is what the client wants to know.
No matter how good your product or service is, if you are in business long enough, you will come across an unhappy customer. Come up with a plan to deal with these situations before they occur.
There are two things that are most important when dealing with unhappy customers.
You need repeat customers to have a successful long-term creative business.
Repeat customers are the easiest customers. Think about it, they know your product or service. They trust your brand. Most importantly, you already have a relationship with them. It is easier and cheaper to get someone to buy from you if they have bought from you before. So what does it take to turn a new customer into that favored repeat customer. Here's a couple of tips:
1) Have a great product or service at a competitive price.
When you have a quality product or service, it will usually sell itself. Your customers will come back because they value and trust your product or service and your price is competitive.
2) Keep in touch
Sometimes your clients forget about you. Send them a thank you note for doing business with you. Notify your clients when you offer new products or have promotions. Not only is this a good gesture, but it keeps you on the clients mind.
3 ) Offer special discounts to repeat customers
Everyone loves a sale. Offering a special discount to your customers makes them feel appreciated. It makes clients feel like they are getting something exclusive. It makes clients feel important.
What tips do you have for turning your first time customers into repeat customers?
Let's face it. For every service you provide, there are hundreds of others who provide the same service. When a potential customer or client tries to contact you or your business for your services. You usually only get one shot. Make it easy for your clients to get in touch with you. Make sure that your email address, physical address, and phone number are correct on all of your media including your website and business cards.