Black Owned Business Network


How do I get customers?  This is one of the most important questions that is asked by business owners, and it is a question that should not be taken lightly.
If you are a startup, one of the hardest parts of doing business is getting your first customers. If you are an existing business you should be asking, "How do I get more customers". Whether you are a seasoned business owner or an entrepreneur just starting out, there are a few things that you can do to get more customers.

    • How Do I Get Customers? - Advertise
      Advertising is the most important part of running a business and getting customers.  Most importantly, advertising does not have to be expensive.  In order to get customers, you will need to advertise everywhere in everything that you do.  Start by talking about your business to your friends and family.  Get a website to promote your business.  Create an email address that uses your website domain.  Join your local chamber of commerce. Add your business to online directories.
  • How Do I Get Customers? - Cold Calling
    Though it is not the most fun thing to do, Cold calling can be beneficial for your business.  Do a Google search to find potential leads.  The worst thing that can happen is that they will say no.  With this method, remember quantity matters, you will need to contact many leads to get positive results.
  • How Do I Get Customers? - Get a Website
    Getting a website is a must for a business.  You need your own website on your own domain.  Also, remember that though a Facebook fan page is a great marketing tool, It can never take the place of your website.  (Remember MySpace...)  Not only does a website provide information about your business, it validates your business and lets clients know that you are serious.
  • How Do I Get Customers? - Ask for referrals
    One of the easiest ways to get customers is to simply ask.  If you have current customers, ask them to refer you to their friends and coworkers. Customers are more likely to contact and do business with a business that was referred to them than with a business they have never heard of before.
  • How Do I Get Customers? - Write a Press Release
    A press release will create buzz for your business and drive traffic to your business.  Distribute your press release through an distribution service so that thousands of journalists have access to your press release.  This is an easy way to promote your products or services to potential customers. 

So what are you doing to get more customers?

Published in Business Tips