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With billions of people using social Media, a facebook post, instagram post, tweet or social media post can go viral in minutes.  Keep this in mind when dealing with your customers.  A customer may give you a good review online of you do a great job.  But in today's world, if a customer has a bad experience, they will let the world know immediately through social media.  Gone are the days when businesses can have bad customer service and easily move on.  

Let's examine the following Scenerio. A client made an appointment at a hair salon.  The client pays a  $100 deposit to secure a time slot.  The client arrives early to the appointment to find that the salon owner is not there.  The salon owner is an hour late to the appointment.  The client pays the remaining $150 for the work for a total of $250 for the service.  Two days after the appointment, the client sends the text below to the salon owner asking What to do about their hair that is not done correctly.  The salon owner does not respond.  12 hours later, the client sends a second text asking for verification that the first text was received.

Text From Client

 

The Salon Owner responded with the following:


 "

Hello, how are you? When I realized you texted me, it was late and I was still at work, so I was going to respond this morning. Please give me time to respond. I do not handle any business before 9am so I ask that you please respect my time. I'm not sure what type of stylist you've been dealing with, but I'm a professional and I handle business as such. *:) happy

It looks like your closure is sliding. Thursday and Fridays are pretty busy for me as it is the start of the weekend. I only have late afternoon today and tomorrow around 4:30 available. I am not working in the salon on Saturday. If this evening or tomorrow evening work for you, let me know.

I'll talk to you soon.

Thanks!

Renee' Bennett
Owner/Hair/Mua
Mane A'Trak'Sion Hair Studio
1409 S. Lamar Street Dallas, TX 75215
s 214.928.9898
c 972.850.6224  
www.reneebennett.com
www.maneatraksion.com "

 

 

 

A photo of the actual email is below:
-

 Bad Customer Service email

 

This email is an example of poor customer service from a business to a client  There are several things that the business owner did wrong. 


1) The salon owner chastises the client for contacting her saying: "Please respect my time". - Businesses should never be rude to clients.  Even though the salon owner was late to the clients appointment, She still expects the client to respect her time and not contact her.  
2) The salon owner fails to offer an apology  - We all know that sometimes things go wrong in business.  The first thing that a business should do is apologize.  It does not matter if the business is at fault or not.  The business needs to acknowledge and apologe for the problem.  
3) The business owner did not make the client a priority. - At the end of the email, the business owner lets the client know when it's convienient for the client to come back.  This is not taking in consideration the client's schedule.   


Remember that your customers do not have to use your services.  There are probably thousaands of other businesses that do what you do and maybe some who do it better.  You should look at your clients as an asset and  be grateful that they chose you.  
      

How would you respond to this salon?

Most businesses are created because an entrepreneur has a passion for something.  Sometimes these entrepreneurs forget about the purpose of a business.  The main purpose of forming a business is to make a profit.  Not only is equity important in personal finance, it is one of the most important concepts of Business.


What is Equity
Business equity is your capital or net worth.  It is the value of your business after all of your debts are paid.  The more equity you have, the better chance you have of acquiring an investor for your business.   Positive Equity comes in the form of cash, property, and assets.  Negative comes in the form of debt.  


Growing Equity
As you increase sales, your business equity should increase.    As you equity increases, your business debt should decrease making your business a more viable business.

What advice fo you have for managing and growing Business Equity?

 

General Eligibility Requirements

To apply for an RMHC scholarship, a student must:

  • Be a high school senior
  • Be younger than 21 years old
  • Be eligible to attend a two- or four-year college, university or technical school with a full course of study
  • Be a legal U.S. resident
  • Live in a participating RMHC Chapter’s geographic area
  • Submit a complete application and all required documentation by the deadline on the application
  • Meet any additional eligibility requirements outlined by each scholarship program
  • Provide verification of enrollment each year at respective accredited post-secondary institution

Thinking of starting a startup then you need to know where to find help.  Many small business owners overlook one of their best resources when they are looking to start their startup.  

The Small Business Administration provides valuable resources to small businesses including small education, technical assistance, training, and business financing.

Starting a Start up - Where to find help with Education
Your local Small Business Administration offers classes on how to start a business, business accounting, managing a business and more.  When starting a start up, The Small Business Administration has many free and low cost education resources available.

Starting a Start up - where to find help with Training
The Small Business Administration Helps businesses start, grow and compete in global markets by providing quality training, counseling and access to resources. These services are free and low cost.  This support is delivered through a variety of programs including Small Business Development Centers, Women’s Business Ownership, Entrepreneurship Education, SCORE, Native American Affairs and the Small Business Training Network.

Starting a Start up - Where to find help with Business Financing
All businesses require some sort of funding to get started and prosper.  SBA's provide loan programs and other options for financing.  These options include Venture Capital through private parties, Surety Bonds and Export Financing.

When you are thinking of starting a business, The small Business Administration is where you need to find help.

The Martin Luther King Jr. Scholar Program is a dynamic learning community, developing future leaders and global citizens who are committed to promoting King’s legacy of social justice and equality in their personal and professional lives, engaging in public services, building bridges to other communities, and educating others with their international perspective.

Open to academically talented U.S. citizens and permanent residents from ethnic and racial backgrounds that have been historically underrepresented in U.S. higher education, the program challenges students to think critically, act compassionately, and give back to the world through service learning and scholarly research.

How do I get customers?  This is one of the most important questions that is asked by business owners, and it is a question that should not be taken lightly.
If you are a startup, one of the hardest parts of doing business is getting your first customers. If you are an existing business you should be asking, "How do I get more customers". Whether you are a seasoned business owner or an entrepreneur just starting out, there are a few things that you can do to get more customers.

    • How Do I Get Customers? - Advertise
      Advertising is the most important part of running a business and getting customers.  Most importantly, advertising does not have to be expensive.  In order to get customers, you will need to advertise everywhere in everything that you do.  Start by talking about your business to your friends and family.  Get a website to promote your business.  Create an email address that uses your website domain.  Join your local chamber of commerce. Add your business to online directories.
  • How Do I Get Customers? - Cold Calling
    Though it is not the most fun thing to do, Cold calling can be beneficial for your business.  Do a Google search to find potential leads.  The worst thing that can happen is that they will say no.  With this method, remember quantity matters, you will need to contact many leads to get positive results.
  • How Do I Get Customers? - Get a Website
    Getting a website is a must for a business.  You need your own website on your own domain.  Also, remember that though a Facebook fan page is a great marketing tool, It can never take the place of your website.  (Remember MySpace...)  Not only does a website provide information about your business, it validates your business and lets clients know that you are serious.
  • How Do I Get Customers? - Ask for referrals
    One of the easiest ways to get customers is to simply ask.  If you have current customers, ask them to refer you to their friends and coworkers. Customers are more likely to contact and do business with a business that was referred to them than with a business they have never heard of before.
  • How Do I Get Customers? - Write a Press Release
    A press release will create buzz for your business and drive traffic to your business.  Distribute your press release through an distribution service so that thousands of journalists have access to your press release.  This is an easy way to promote your products or services to potential customers. 

So what are you doing to get more customers?

Bartering is when you exchange your goods or services for other goods or services.  No cash is involved in the transaction.  It can be very beneficial tool when used properly. Bartering can get your business through rough times.  For businesses that are strapped for cash or start-ups looking to get their name out there, bartering can be key in a business’s survival.
Though bartering can be beneficial, many business owners do not consider the potential negative side effects of bartering. There are many advantages and disadvantages to business partering

1) Bartering can devalue a product or service - When a customer pays cash for your work, they can easily see the worth in your product. When clients do not pay a set price for your services or products, they fail to see the real value of your work.  Once a client gets accustomed to not paying cash, it can be almost impossible to turn that bartering customer into a cash paying customer.  The customer has never paid for your services in the past, so they are reluctant to pay in the future.  

2) You do not make money when you are bartering - Bartering as a business model does not work in todays market.  A common example of when bartering fails is when someone is asked to become a speaker at an event in exchange for recognition or exposure.  The speaker arrives at the event and either there is a minimal audience or the audience paid for the event.  By charging a fee for the speaking job, the speaker would have funds to put back into the business.  In addition, remember that grocery stores, mortgage companies, and utility companies only take money from their customers.

3) You still pay taxes - When you barter, you are still liable for the taxes that would have occurred if you had sold your Items for money.  Remember that Uncle Sam will not barter with you.

What advantages and disadvantages to business bartering have you experienced?

The American Chemical Society Scholars Program awards renewable scholarships of up to $5,000 to underrepresented minority students who want to enter the fields of chemistry or chemistry-related fields, such as environmental science, toxicology and chemical technology. High school seniors and college freshmen, sophomores, or juniors are eligible to apply.

The American Chemical Society Scholars Program was established in 1994 to attract African American, Hispanic and American Indian students considered underrepresented in the chemical sciences by the National Science Foundation to pursue careers in the field.

The program also aims to help build awareness of the value and rewards associated with careers in chemistry and assist students in acquiring skills and credentials needed for success.

Who Can Apply?

African American, Native American and Hispanic students planning to pursue full-time study in a chemically-related field with outstanding academic records and a desire to pursue a career in the chemical sciences can apply for an American Chemical Society Scholars Award.

Acceptable Majors

    Agricultural Chemistry
    Chemistry
    Biochemistry
    Ceramic Science/Chemistry/Technology
    Chemical Engineering
    Chemical Technology
    Environmental Science/Engineering (must be chemistry-based)
    Forensic Science/Chemistry
    Food Science (not nutrition)
    Industrial Chemistry
    Materials Science or Petroleum Engineering
    Nanotechnology or Nano Science
    Paper and Pulp Technology
    Toxicology

Acceptable Career Goals

    Chemist
    Biochemist
    Chemical Engineer
    Chemical Technician
    Forensic Chemist / Investigator
    MD/PhD (research physician)
    Patent Lawyer
    Professor/Teacher of Chemistry, Biochemistry, or Chemical Engineering
    Science Journalist

The following students are eligible to apply to the American Chemical Society scholars program:

    high school seniors entering college and planning to pursue full-time study in a chemically-related field
    college freshmen, sophomores or juniors currently pursuing or planning to pursue full-time study in a chemically related field
    community college students majoring in a two-year chemical technology program or planning to transfer to a four-year school

Eligibility requirements and selection process

Award Amounts

    $2,500 for freshman
    $3,000 for sophomores
    $5,000 for juniors and seniors

Application Instructions

The deadline to apply is March 1 (annually).
High School Student Applicants

High school students must submit the following:

    Application Form
    Application Form for new applicants
    For new applicants who have not yet started an application this year
    Returning Applicants
    For applicants who want to complete an application already started for this year
    Official transcript or grade report (most recent)
    ACT or SAT score report
    Two letters of recommendation
    We require at least one recommendation from a chemistry instructor or someone who is familiar with your work in science.
    *Recommenders may email letters to This email address is being protected from spambots. You need JavaScript enabled to view it., or students may send original, sealed letters by mail.
    Copy of Student Aid Report (SAR)
    The SAR is provided to you after you submit your Free Application for Federal Student Aid form (FAFSA). Information on the form is kept confidential.

The Carole Simpson Journalism Scholardhip is intended for those who will be attend a school for journalism.

Carole Simpson is a former member of the Radio Television Digital News Foundation Board of Trustees. She established the Carole Simpson Scholarship to encourage and help minority students overcome hurdles along their career path. Carole Simpson Scholarship winners are working as reporters, producers and anchors in television and radio stations across the country.

Simpson retired from ABC News in 2006 to become Leader-in-Residence at Emerson College's School of Communications in Boston. In a career of notable firsts, in 1992 Simpson became the first woman and the first African American to moderate a presidential debate. She is completing a book on her 40 years as a pioneering African American woman in the field of journalism. Simpson is a commentator for National Public Radio and a frequent political analyst on "Larry King Live." In 1996, Simpson receive the Leonard Zeidenberg First Amendment Award in recognition of her work to protect First Amendment Freedoms.

 

 CAROLE SIMPSON APPLICANT CRITERIA:

 

    Must be officially enrolled in college and have at least one full academic year remaining.
    Must be a fully enrolled college sophomore or higher to receive scholarship.
    Must apply for only one scholarship.
    May be enrolled in any major so long as your intent is a career in electronic journalism.

 

2013 REQUIRED ITEMS FOR CAROLE SIMPSON SCHOLARSHIP APPLICATIONS:

 

1. A completed application form submitted online only. All applications must be submitted by May 31, 2013. Deadline extended to June 30, 2013.
2. A cover letter, submitted with the online application including these topics:

 

    Discuss your current and past journalism experience.
    Describe how you would use the funds if you were to receive the scholarship.
    Discuss your choice to pursue a career in electronic journalism.
    Include in your cover letter 3-5 links to your best and most relevant work samples to the scholarship for which you are applying.  Work samples should be broadcast (television/radio) or online news pieces.  Entrants are encouraged to upload their work samples to sites like YouTube, Vimeo, Sound Cloud and other platforms, then inlude links to these samples in the cover letter.  Entrants are also encouraged to provide a link to their personal website, if this is available, or social media platforms if they are used professionally.  Please discuss your role in each of the pieces (producer, editor, reporter, etc).

 

3. A letter of recommendation from your dean, faculty advisor or intership advisor, submitted with online application.

 

logo genericFundraising is a major obstacle when it comes to Starting a new business or getting the right credentials to be respected within your industry.  Whether it's getting the degree or certifications to back up your skills, or getting the funds to launch your big idea.  Many times businesses and individuals just do not have the funds to launch.

To address this we have created our own Black crowd funding program.  Our visitors will be able to raise funds for their new business venture, start-up, certification course, business expansion, new website, and more.  If you are interested, please contact us @ This email address is being protected from spambots. You need JavaScript enabled to view it. with the following:

  1. First and Last Name
  2. Contact Phone Number
  3. Email Address
  4. Detailed description of the project that you would like funded.
  5. Amount of funds you are looking to raise
  6. Your Photo
  7. Photo representing your project
  8. Optional: Link to your website/ twitter / facebook page.


Please send the information from above to This email address is being protected from spambots. You need JavaScript enabled to view it..">This email address is being protected from spambots. You need JavaScript enabled to view it..

We will contacted if your program is selected.

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Minorities in Business * Black Owned Business * Disadvantaged Business Enterprises ( DBE ) * African American Owned Business * Small Business Administration ( SBA ) * Small Business Interprise ( SBE ) * Minority Business Enterprise ( MBE ) * Small Disadvantaged Business ( SDB )

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